Volume 6, Issue 1

11 min read
Class, Capital, and Commodification: A Marxist Critique of Social
and Economic Hierarchies in Jane Austen’s Pride and Prejudice
Authors1Dr. Md. Sazzad Hossain, 2Noman Muhammad Zayed Hossain 
CountryBANGLADESH Paper ID: 2601 | Page: 1-7 | View: DOWNLOADCERTIFICATE
Digital Transformation of Trading Strategies through FIN Technology
Authors1S. Indhumathy, 2S. Thanuja, 3M. Rohini 
CountryINDIA Paper ID: 2602 | Page: 8-10 | View: DOWNLOADCERTIFICATE
Role of Artificial Intelligence and Big Data in Fintech Trading with
Special Reference to Erode District
Authors1Dr. S. Sounthiri, 2Ms. M. R. Merudhu Subhasini, 3Ms. M. Resma
CountryINDIA Paper ID: 2603 | Page: 11-16 | View: DOWNLOADCERTIFICATE
Consumer Awareness on Blockchain Technology Adoption in Beauty Industry in India
Authors1Devi Priya. M, 2Dr. S. Vennila Fathima Rani
CountryINDIA Paper ID: 2604 | Page: 17-24| View: DOWNLOADCERTIFICATE
AI-Driven Investment Decision Making: A Study on the Application of Artificial
Intelligence in Capital Markets
Authors1 Dr. M. Prince Rani, 2B. Revathi, 3N.Vijayalakshmi, 4Mrs. M. Miniyammal
CountryINDIA Paper ID: 2605 | Page: 25-32| View: DOWNLOADCERTIFICATE
Transforming India with AI
AuthorsDr. S. Kiruthika1, Dr. K. Gowri2, Dr. S. Arulraj3
CountryINDIA Paper ID: 2606 | Page: 33-40| View: DOWNLOADCERTIFICATE
A Study on Skill Development under the Skill India Programme in the Automobile Industry
Authors1Dr. M. Prince Rani, 2Dr.  R. Vinothkumar, 3Mr. V. Dharman, 4Mrs. K. Sandhiya
CountryINDIA Paper ID: 2607 | Page: 41-52| View: DOWNLOADCERTIFICATE
Moderating Effects of Production Efficiency and Sales Growth on the
Working Capital–Profitability Nexus
Authors1Dr. R. Logambal, 2Mr. G. Kanagasabapathy, 3Dr. S. Parthiban, 4Sharmin Akter
CountryINDIA Paper ID: 2608 | Page: 53-61| View: DOWNLOADCERTIFICATE
AI Tools and Reshaping the Future of Work
Authors1R. SHALINI, 2Dr. S. Vennila Fathima Rani
CountryINDIA Paper ID: 2609 | Page: 62-64| View: DOWNLOADCERTIFICATE
Trends of Fintech Platforms and its Cause and Effect Analysis
Authors1B. Haribabu, 2U. Dharshini, 3D. Soundharrya
CountryINDIA Paper ID: 2610 | Page: 65-68| View: DOWNLOADCERTIFICATE
Digital World- A Trend Setter of Paper Lesson Value and Customization
Authors1B. Haribabu, 2A. Yamuna Sri, 3D. Arfa
CountryINDIA Paper ID: 2611 | Page: 69-72| View: DOWNLOADCERTIFICATE
An Analytical Overview of the Growing Influence of Artificial Intelligence and
Digital Innovation in the Development of Advanced Trading Systems
Authors1B. Swathi, 2S. Sowndhariya, 3D. Janani
CountryINDIA Paper ID: 2612 | Page: 73-76| View: DOWNLOADCERTIFICATE
Flipkart’s AI – Powered Marketing Strategies
Authors1Dr. A. Kavitha, 2Dr. V. Kannagi, 3Mr. V. Radhakrishnan
CountryINDIA Paper ID: 2613 | Page: 77-82| View: DOWNLOADCERTIFICATE
Commerce and Vision a Game Changer in Digital World
Authors1G Rajakumar Marechal, 2J. Priscilla, 3G. Jesica
CountryINDIA Paper ID: 2614 | Page: 83-87| View: DOWNLOADCERTIFICATE
Digital Currencies and their Impact on Business Education
Authors1G Rajakumar Marechal, 2R. Subisha
CountryINDIA Paper ID: 2615 | Page: 88-91| View: DOWNLOADCERTIFICATE
Digital Currencies Transforming Business Education and Trading
Authors1G. Rajakumar Marechal, 2R. Mohandoss, 3T. Gowtham
CountryINDIA Paper ID: 2616 | Page: 92-96| View: DOWNLOADCERTIFICATE
Global Fintech Platform: Innovations and Business Models
Authors¹G. Rajakumar Marechal, ²P. Akash, ³D. Thamaraich Selvan
CountryINDIA Paper ID: 2617 | Page: 97-101| View: DOWNLOADCERTIFICATE
Regulatory, Ethical, and Security Challenges in Digital Finance
Authors1Mr. B. Haribabu, 2D. Gopika, 3J. Dhashni
CountryINDIA Paper ID: 2618 | Page: 102-105| View: DOWNLOADCERTIFICATE
An Impact of Artificial Intelligence in Education
Authors1Mrs. M. Miniyammal, 2Dr. M. Prince Rani, 3Mrs. J. Nagapriya
CountryINDIA Paper ID: 2619 | Page: 106-111| View: DOWNLOADCERTIFICATE
A Study on Determinants of Capital Structure of Victory Electric Vehicles International in India
Authors1Mrs. S .Valarmathi, 2Dr. P. Thilagavathi
CountryINDIA Paper ID: 2620 | Page: 112-118| View: DOWNLOADCERTIFICATE
Applications and Implications of Digital Currencies in Business Trading Platforms
Authors1P. Harini, 2K. Rajeshwari, 3Prathibha Yadav
CountryINDIA Paper ID: 2621 | Page: 119-122| View: DOWNLOADCERTIFICATE
Education and Experience are the Preliminary Visions of Changing
Digital Economy and Working Models and Case Studies
Authors1S. Diviya, 2V. Janani, 3S. Elakiya
CountryINDIA Paper ID: 2622 | Page: 123-127| View: DOWNLOADCERTIFICATE
Role of Artificial Intelligence and Big Data in Fintech Trading
Authors1S. Indumathy, 2B. Hari Kishore, 3S. Dhilip
CountryINDIA Paper ID: 2623 | Page: 128-133| View: DOWNLOADCERTIFICATE
Strategic Vision in Commerce: Leveraging Digital Technologies for Competitive Advantage
Authors1Dr. N Subbukrishna Sastry, 2Dr. Manjula Mallya M,
3Mohammad Shah Alam Chowdhury
CountryINDIA | Paper ID: 2624 | Page: 134-138| View: DOWNLOADCERTIFICATE
Role of Mathematical Models in Transforming Business Education and Trading
Strategies through Customized Blockchain Architecture
AuthorsA. Dhanapal1, A. Punitha2
CountryINDIA Paper ID: 2625 | Page: 139-143| View: DOWNLOADCERTIFICATE
Branching of Money and E-Commerce: A Mission to Achieve the Vision of India 2040
Authors1A. Aparna, 2S. Dakshinyaa, 3M. NAVADHARSHINI, 4Dr. V. Paul Sudahar
CountryINDIA Paper ID: 2626 | Page: 144-147| View: DOWNLOADCERTIFICATE
Digital Economy and its Impact – is it a Boom or Bane?
AuthorsAarthi D
CountryINDIA Paper ID: 2627 | Page: 148-152| View: DOWNLOADCERTIFICATE
The Fintech Revolution: AI’s Role in Disrupting Traditional Banking and Financial Services
Authors1Abinaya U, 2Suba K
CountryINDIA Paper ID: 2628 | Page: 153-163| View: DOWNLOADCERTIFICATE
Fintech Innovations in Digital Banking
Authors
1Bhuvaneswari R, 2Abinaya J,, 3Dr. C. Hariharan
CountryINDIA Paper ID: 2629 | Page: 164-171| View: DOWNLOADCERTIFICATE
A Generational Cohort Analysis of Digital Tourism: Modelling Tourists’
Willingness to Use Virtual Reality Tours Using TAM and TPB
Authors1Chitra M, 2Dr. S. Remigius Mary
CountryINDIA Paper ID: 2630 | Page: 172-177| View: DOWNLOADCERTIFICATE
A Study on Organizational Innovation as a Mediator between Fintech
Innovation and Sustainability Performance Relationship
Authors1D. K. Kowsalya, 2Dr. S. Vennila Fathima Rani
CountryINDIA Paper ID: 2631 | Page: 178-191| View: DOWNLOADCERTIFICATE
Serveys of Smart Card Holders Towads Ration Shop Located in Ayyarmalai
Panchayath of Kulithalai Taluk
AuthorsDr. A. PRAKASH
CountryINDIA Paper ID: 2632 | Page: 192-195| View: DOWNLOADCERTIFICATE
Study on Awareness of Digital Currencies among Business Students in Trichy
Authors1Dr. A Prabu, 2Dr. G. Aarthi
CountryINDIA Paper ID: 2633 | Page: 196-200| View: DOWNLOADCERTIFICATE
A Study on the Effect of Artificial Intelligence Enabled Neuromarketing Techniques on
Consumer Behavior (With Special Reference to the E-Commerce Industry)
Authors1Dr. Ghousia Nasreen, 2Ms. Nivetha. R
CountryINDIA Paper ID: 2634 | Page: 201-203| View: DOWNLOADCERTIFICATE
Technology and Innovation in Business: The Role of AI, Machine Learning, Blockchain and IOT
Authors1Dr. V. Paul Sudahar, 2Dr. S. Suganya, 3Sharmin Akter
CountryINDIA Paper ID: 2635 | Page: 204-207| View: DOWNLOADCERTIFICATE
Analysing the Impact of Personalized Digital Experience on Brand Trust and
Repurchase Intention towards Personal Care Products in Salem District
Authors1Dr. A. Barshed Ahmed, 2Mrs. N. Sangeetha
CountryINDIA | Paper ID: 2636 | Page: 208-211| View: DOWNLOADCERTIFICATE
The Future of Patient Engagement: AI- Driven E-Health Solutions
Authors1Dr. B. Jeevarekha, 2Mrs. P. Shobana
CountryINDIA Paper ID: 2637 | Page: 212-215| View: DOWNLOADCERTIFICATE
Revolutionizing Finance: The Impact of Digitalization on Financial Markets in India
Authors1Dr. C. Sankar, Ph.D., 2Mrs. J. Aruna
CountryINDIA Paper ID: 2638 | Page: 216-220| View: DOWNLOADCERTIFICATE
Impact of Digital Marketing Tools on Brand Preference and Buying
Behaviour of Millennials (with reference to Chennai Metro City)
Authors1Dr. D. Lakshmanan, 2Rajalakshmi V
CountryINDIA Paper ID: 2639 | Page: 221-226| View: DOWNLOADCERTIFICATE
Applications and Implications of Digital Currencies in Business
Trading Platforms: An Empirical Study
Authors1Dr. K. Indumathi, 2Mohammad Shah Alam Chowdhury, 3Mohammad Mehedi Hasan
CountryINDIA Paper ID: 2640 | Page: 227-232| View: DOWNLOADCERTIFICATE
Smart Contracts and their Role in Modern Commerce
Authors
1Dr. R. Gowri, 2E. Archana, 3R. Vishnupriya
CountryINDIA Paper ID: 2641 | Page: 233-236| View: DOWNLOADCERTIFICATE
Empowering Commerce and Finance through Digitalization: An Empirical
Study on Stakeholders’ Perceptions in Tiruchirappalli
Authors1Dr. S, Dhilshathunnisa, 2Mohammad Shah Alam Chowdhury, 3Animesh Datta
CountryINDIA Paper ID: 2642 | Page: 237-242| View: DOWNLOADCERTIFICATE
A Study on Customer Attitudes and Satisfaction toward E-Banking Services:
With Special Reference to State Bank of India
Authors1Dr. S. Dharmalingam, 2Mr. N. Saravanan, 3Mohammad Shah Alam Chowdhury
CountryINDIA Paper ID: 2643 | Page: 243-249| View: DOWNLOADCERTIFICATE
Global Fintech Platforms: Innovations and Business Models – An Empirical Analysis
Authors1Dr. A. Mehathab Sheriff, 2Mohammad Shah Alam Chowdhury,
3Mohammad Mehedi Hasan
CountryINDIA Paper ID: 2644 | Page: 250-255| View: DOWNLOADCERTIFICATE
Growth of Digital Payments in India: A Trend Analysis
Authors1Dr. A. R. Rihana Banu, 2Dr. Sajad Ahmad Mir, 3Dr. Farzana Nazera, 4Ms. P. Suvetha
CountryINDIA Paper ID: 2645 | Page: 256-264| View: DOWNLOADCERTIFICATE
Digital Economy and its Impact- is it a Boon or Bane?
Authors1Dr. A. Vaidekes. Ridhanyaa, 2S. Sudarshana Shree, 3Animesh Datta
CountryINDIA Paper ID: 2646 | Page: 265-267| View: DOWNLOADCERTIFICATE
Impact of Cryptocurrency and Blockchain on Women Entrepreneurs in the Digital Economy
Authors1Dr. C. Sankar, 2Dr. Farzana Nazera, 3Mrs. P. Thenmozhi
CountryINDIA Paper ID: 2647 | Page: 268-278| View: DOWNLOADCERTIFICATE
Neo-Banking as a Driver of Financial Empowerment: Opportunities and Challenges
Authors1Dr. Dharmalingam S, 2Dr. Mohamed Kaisarul Haq, 3Ms. Jane Maria Joy
CountryINDIA Paper ID: 2648 | Page: 279-284| View: DOWNLOADCERTIFICATE
An Analysis of Consumer Perception and Satisfaction towards E-Shopping
Authors1Dr. K. Vidhyakala, 2Dr. Farzana Nazera, 3Dr. Sajad Ahmad Mir, 4Ms. T. Gokulasri
CountryINDIA Paper ID: 2649 | Page: 285-290| View: DOWNLOADCERTIFICATE
A Quantitative Study on Innovation and Business Model Dynamics of Global Fintech Platforms
Authors1Dr. M. Prema, 2Dr. E. Thenmozhi, 3Dr. Chris Daniel Wong, 4Md. Mahedi Hasan
CountryINDIA Paper ID: 2650 | Page: 291-298| View: DOWNLOADCERTIFICATE
A Study on Attrition Level and Retention Strategiesat Selected Private Companies
Authors1Dr. M. Prince Rani, 2Mrs B. Revathi, 3Mrs. N. Vijayalakshmi, 4Mrs. M. Minyammal
CountryINDIA Paper ID: 2651 | Page: 299-306| View: DOWNLOADCERTIFICATE
Impact of It-Enabled Technologies on Environmental Sustainability in
Manufacturing: A Study of Tamil Nadu
Authors1Dr. M. Prince Rani, 2Mrs M. Miniyammal, 3Mrs. R. Menagarani, 4Dr. Chris Daniel Wong
CountryINDIA Paper ID: 2652 | Page: 307-314| View: DOWNLOADCERTIFICATE
Next-Generation Digitalization in Global Business: Technology-Enabled Innovation
Authors1Dr. M. Senthil, 2Dr. A. Meenakshi, 3Dr. Farzana Nazera
CountryINDIA Paper ID: 2653 | Page: 315-319| View: DOWNLOADCERTIFICATE
An Analytical Study on Women Entrepreneurship Empowerment through PMMY
Authors1Dr. N. Kanimozhi, 2Mrs. M. Lalitha, 3Dr. Chris Daniel Wong
CountryINDIA Paper ID: 2654 | Page: 320-323| View: DOWNLOADCERTIFICATE
Women’s Online Shopping Behavior in India: An Analytical Study of
Factors Influencing Purchase Intention
Authors1Dr. P. Parimaladevi, 2Mrs. M. Praveena, Ph.D, 3Dr. Chris Daniel Wong
CountryINDIA Paper ID: 2655 | Page: 324-332| View: DOWNLOADCERTIFICATE
Impact of Digital Payment Apps on Cashless Economic Growth
Authors1Dr. P. Saravana Kumar, 2Ms. P. Keerthana
CountryINDIA Paper ID: 2656 | Page: 333-338| View: DOWNLOADCERTIFICATE

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